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SQL works with databases to insert and extract data and is an international standard for manipulating data in databases. This hands-on resource covers everything from a review of SQL basics and database design to creating your own databases and using the SQL language in a variety of database applications. Packed with essential code, theories, concepts, and techniques, as well as a cache of useful examples, this comprehensive text will have you quickly designing your own databases and writing SQL code sufficient for many real-world situations. Practice exercises in each chapter help speed up your comprehension. By the end of the book, you'll be prepared to handle any surprise that SQL might throw your way.

If you’re a PHP developer, you can build Rails-like applications without learning a new language by following the hands-on tutorials in Professional CodeIgniter. In this book, find an overview of MVC and agile technologies, model and schema for products, helpers and libraries, Ajax and Scriptaculous, and explanations of the creation of applications like content management, blogs, and forums. Follow the step-by-step instructions for building and perfecting each application with CodeIgniter, and you will learn how to avoid everyday problems that other reference manuals don’t address.

Is your data dragging you down? Are your tables all tangled up? Well we've got the tools to teach you just how to wrangle your databases into submission. Using the latest research in neurobiology, cognitive science, and learning theory to craft a multi-sensory SQL learning experience, Head First SQL has a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Maybe you've written some simple SQL queries to interact with databases. But now you want more, you want to really dig into those databases and work with your data. Head First SQL will show you the fundamentals of SQL and how to really take advantage of it. We'll take you on a journey through the language, from basic INSERT statements and SELECT queries to hardcore database manipulation with indices, joins, and transactions. We all know "Data is Power" - but we'll show you how to have "Power over your Data". Expect to have fun, expect to learn, and expect to be querying, normalizing, and joining your data like a pro by the time you're finished reading!

Learn to master the secrets of the Zend Framework with this new book from php|architect's popular Nanobook series! Written by Zend DevZone editor and well-known PHP expert Cal Evans, php|architect's Guide to Programming with Zend Framework helps you understand the Zend Framework through a detailed roadmap into its features and functionality. This book covers much of the primary functionality offered by the Zend Framework, and works well both as a thorough introduction to its use and as a reference for higher-level tasks. The table of contents includes: - Getting started - The Model - The Controller - The View - Data access - Web services - Authorizations - Exceptions and error management - Rich Internet Applications - Hacking the framework: secret classes and advanced functionality - Framework internals - Tips & tricks - The new Zend_Layout classes With a rich, example-driven style and the trademark no-fluff approach to professional content, php|architect's Guide to Programming with the Zend Framework belongs in your book collection!

jQuery is a powerful JavaScript library that can enhance your websites regardless of your background. In this book, creators of the popular jQuery learning resource, learningquery.com, share their knowledge, experience, and enthusiasm about jQuery to help you get the most from the library and to make your web applications shine. For designers, jQuery leverages existing CSS and HTML skills, allowing you to dynamically find and change any aspect of a page. This book provides a gentle introduction to jQuery concepts, allowing you to add interactions and animations to your pages-even if previous attempts at writing JavaScript have left you baffled. For programmers, jQuery offers an open -source, standards-compliant, unobtrusive approach to writing complex JavaScript applications. This book will guide you past the pitfalls associated with AJAX, events, effects, and advanced JavaScript language features, as well as provide you with a reference to the jQuery library to return to again and again. This book begins with a tutorial to jQuery, followed by an examination of common, real-world client-side problems, and solutions for each of them. A detailed reference rounds off the book, making it an invaluable resource for answers to all your jQuery questions. Who this book is written for This book is for web designers who want to create interactive elements for their designs, and for developers who want to create the best user interface for their web applications. The reader will need the basics of HTML and CSS, and should be comfortable with the syntax of JavaScript. No knowledge of jQuery is assumed, nor is experience with any other JavaScript libraries required.

+ В дополнение легкий мануал с перечнем основных функций (250Кб), очень полезный при работе с JQeury.

Zend's new PHP 5 Certification Exam represent an excellent tool for professional PHP developers who want to distinguish themselves in their field. php|architect's Zend PHP 5 Certification Study Guide, edited and produced by the publishers of php|architect magazine, provides the most comprehensive and thorough preparation tool for developers who wish to take the exam. This book provides complete coverage of every topic that is part of the exam, including: ? PHP Basics ? Functions ? Arrays ? Strings and Patterns ? Web Programming ? Object Oriented Programming ? Database Programming ? Object-oriented Design ? XML and Web Services ? Security ? Streams and Network Programming ? Differences Between PHP 4 and 5 Written by PHP professionals and Zend Certified PHP 5 Engineers Davey Shafik and Ben Ramsey, and reviewed by core PHP developer Derick Rethans, this is the perfect book for every prospective Zend Certified PHP Engineer candidate!

With PHP breaking new ground in the enterprise arena, the establishment of a ratified certification was, some might say, inevitable. However, for me, it couldn’t come soon enough—and I was ecstatic when Zend launched their PHP 4 Certification. With more than 1,500 certified engineers to date, there is no doubt that their endeavour has been a success.

Now, with the introduction of the long-awaited PHP 5 certification, Zend has once again raised the bar for PHP developers everywhere. This examination is much broader, and requires much more than just theoretical knowledge—in order to pass the test, candidates need real-world knowledge in addition to a solid theoretical background.

The effect of the PHP 5 certification, for me, is even more profound than that of the original certification, and I believe that it will become the gold standard for those looking to hire PHP-centric Web Developers. I think that it is apt to consider Zend’s work a job well done, and to applaud those who invest the time and effort needed to become Zend Certified Engineers.

From rather humble beginnings as the Personal Home Page scripting language, PHP has found its way into almost every server, corporation, and dev shop in the world. On an average day, somewhere between 500,000 and 2 million coders do something in PHP. Even when you use a well-understood language like PHP, building a modern web application requires tools that decrease development time and cost while improving code quality. Frameworks such as Ruby-on-Rails and Django have been getting a lot of attention as a result.

For PHP coders, the Zend Framework offers that same promise without the need to move away from PHP. This powerful collection of components can be used in part or as a whole to speed up the development process. Zend Framework has the backing of Zend Technologies; the driving force behind the PHP programming language in which it is written. The first production release of the Zend Framework became available in July of 2007.

Zend Framework in Action is a comprehensive tutorial that shows how to use the Zend Framework to create web-based applications and web services. This book takes you on an over-the-shoulder tour of the components of the Zend Framework as you build a high quality, real-world web application. This book is organized around the techniques you'll use every day as a web developer "data handling, forms, authentication, and so forth. As you follow the running example, you'll learn to build interactive Ajax-driven features into your application without sacrificing nuts-and-bolts considerations like security and performance.

This book is aimed at the competent PHP developer who wants to master framework-driven web development. Zend Framework in Action goes beyond the docs but still provides quick access to the most common topics encountered in the development of web applications.

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line. Whether you're an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today's Web. This book is about strategy rather than the technology itself.Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

• Flickr, a classic user-driven business, created value for itself by helping users create their own value
• Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of


• Social network effects can support a business-ever wonder how FaceBook grew so quickly?
• Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web
  

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Книга "Эффективный программист" открывает для программиста эффективные инструменты и методики разработки, применение которых в повседневных задачах на порядок повысит скорость и удобство разработки программного обеспечения.

Anyone who develops software for a living needs a proven way to produce it better, faster, and cheaper. The Productive Programmer offers critical timesaving and productivity tools that you can adopt right away, no matter what platform you use. Master developer Neal Ford not only offers advice on the mechanics of productivity-how to work smarter, spurn interruptions, get the most out your computer, and avoid repetition-he also details valuable practices that will help you elude common traps, improve your code, and become more valuable to your team.

Once listed in the "nice to have" sections of job postings, these days the knowledge of JavaScript is a deciding factor when it comes to hiring web developers. And rightly so. Where in the past we used to have the occasional few lines of JavaScript embedded in a web page, now we have advanced libraries and extensible architectures, powering the "fat-client", AJAX-type rich internet applications.

JavaScript is the language of the browser, but it's also heavily employed in many other environments: server-side programming, desktop applications, application extensions and widgets. It's a pretty good deal: you learn one language and then code all kinds of different applications. While this book has one chapter specifically dedicated to the web browser environment including DOM, events, and AJAX tutorials, the rest is applicable to all the other environments too.

This book treats JavaScript as a serious object-oriented language, showing you how to build robust, maintainable, and powerful libraries and applications. Along the way, we cover many of the recent innovations such as AJAX, JSON, and interesting design and coding patterns. After reading this book, you'll be prepared to ace your JavaScript job interview and even impress with some bits that the interviewer maybe didn't know. You should read this book if you want to be able to take your JavaScript skills to a new level of sophistication.

What you will learn from this book?

* Learn to think in JavaScript, the language of the web browser
* The basics of object-oriented programming, and how they apply to JavaScript
* Set up and use your training environment (Firebug)
* Master data types, operators, and flow control statements
* Understand functions: usage patterns, variable scope, and built-in functions
* Closures demystified
* Create and use objects
* Understand and use prototypes
* Reuse code with common patterns for inheritance
* Understand and work with the BOM (Browser Object Model)
* The DOM (Document Object Model) - accessing, modifying, adding, and deleting nodes
* Build responsive web pages with AJAX
* JSON (JavaScript Object Notation)
* Listen and respond to browser events
* Apply design patterns to solve common problems
* Adopt coding patterns that unleash the unique power of the language
* Make your programs cleaner, faster, and compatible with other programs and libraries
* Achieve missing object-oriented features in JavaScript such as private properties and methods

Who is this book written for?

The book requires no prior knowledge of JavaScript and works from the ground up to give you a thorough grounding in this powerful language. If you do already know some JavaScript, you will find plenty of eye-openers as you discover just what the language can do.

This book takes a do-it-yourself approach when it comes to writing code, because the best way to really learn a programming language is by writing code. You are encouraged to type code into Firebug's console, see how it works and then tweak it and play around with it. There are practice questions at the end of each chapter to help review what you have learned.

Android Essentials is a no–frills, no–nonsense, code–centric run through the guts of application development on Google’s Mobile OS. This book uses the development of a sample application to work through topics, focusing on giving developers the essential tools and examples required to make viable commercial applications work. Covering the entirety of the Android catalog in less than 150 pages is simply impossible. Instead, this book focuses on just four main topics: the application life cycle and OS integration, user interface, location–based services, and networking.

• Thorough, complete, and useful work on the nuts and bolts of applicatio development in Android
• Example driven and practically minded
• A tool for hobbyists and professionals who want to create production–quality applications

What you’ll learn

• Understand how an Android application functions and communicates with the handset that hosts it.
• Comprehend the complexities of timers, services, and multimedia playback.
• Create and display a rich mix of custom–rendered screens and tailored Android widgets.
• Understand how location–based services are becoming more and more important in the mobile world.
• See how to use Google’s powerful Map tool.
• Explore the intricacies of network connectivity in the mobile world.

Who is this book for

This book is for professional software engineers looking to move their ideas and applications into the mobile space with Android. The author assumes the reader has a passable understanding of Java. They should be able to write classes and handle basic inheritance structures. This book also targets hobbyist developers looking to negotiate the complex minefield of mobile software.